Your CRM runs entirely under your own brand. To your customers and staff, it's simply your system - there's no third-party name on it anywhere.
What's branded: your logo, your colours, the from-name on emails and texts, and your own login domain. Emails, booking pages, and messages all carry your business identity.
How it's set: we apply your branding on the onboarding call from your logo and details. If you want to change anything later - a new logo, different colours - you can update it in Settings then Branding.
On higher plans you can also get a white-label mobile app in your own name, so you (or clients you resell to) can download the app branded as your business.
Tip: upload a clean, square logo and a wide version - the system uses different shapes in different places (app icon vs email header), and good source files make everything look sharp.