Conversations brings SMS, email, web chat, WhatsApp, and Facebook and Instagram DMs into a single inbox, each message filed against the right contact. No more hopping between apps and losing track of who said what.
Reply from anywhere, and your message goes back out on the channel the customer used - text stays text, DM stays DM - so it's seamless for them.
Because everything is logged on the contact, your whole team shares one view. Anyone can pick up a conversation with the full history in front of them, which means faster replies and no dropped threads when someone's off.
You can assign a conversation to a specific team member, mark it unread, snooze it, or add an internal note that only your team sees.
Tip: turn on notifications so a new message pings you instantly - speed of reply is the single biggest lever on whether a lead books with you or your competitor.