To send business text messages in the US, carriers require a one-time registration called A2P 10DLC. It verifies your business and the kinds of messages you'll send, and it protects your delivery - registered senders reach the inbox; unregistered ones get filtered or blocked.
We submit it for you during onboarding using your business details (legal name, address, EIN if you have one, and a sample message). You don't have to figure out the paperwork - just have those details to hand on your setup call.
Timing: approval usually takes one to five business days. Everything else in your CRM works immediately in the meantime - your inbox, pipeline, email, and bookings. The text-based features (missed-call text-back, SMS reminders, SMS follow-ups) switch on automatically the moment approval lands.
This is normal and applies to every business texting in the US, not something unique to us - it's simply the price of reliable, spam-free text delivery.
If it's been more than five business days, contact [email protected] and we'll check the status and chase it for you.