Email is your cheapest way to win repeat and reactivation business, and your genie makes it easy to send both one-off broadcasts and automated sequences.
Broadcasts are one-time sends - a seasonal promo, an announcement, a 'we have openings this week' - to a smart list of contacts. Build the email, pick who gets it, and send or schedule.
Drips are timed, automated sequences. A new-lead drip nurtures someone over a few days until they book; a reactivation drip wins back past customers who've gone quiet. Set it up once and it runs forever.
Emails send in your brand's name and personalise with contact details. Pair them with SMS steps in the same workflow so your follow-up reaches people whether they read email or not.
Tip: don't blast your whole list every time. Target the right smart list with the right message - relevance is what keeps you out of spam and gets replies.